Public Relations Management
Public Relations Management
Student Learning Outcomes
Graduates with a Concentration in Public Relations Management will be able to:
- Apply research and evaluation methods and techniques in surveying, measuring, and interpreting public opinion and the attitudes and values of appropriate internal and external audiences for effective public relations management.
- Apply the principles, theories, strategies, techniques, and practices of the public relations profession in the planning, development, and execution of public relations campaigns and activities.
- Apply legal and ethical considerations in decision-making.
- Use a variety of new technology tools and software, including design and layout, presentation, creativity, calendar, research, and public relations management for public relations campaigns and projects.
- Develop and manage integrated social media marketing strategies for communication-related media plans and industries.
Public Relations Concentration
Required Courses for the Public Relations Concentration
(In addition to the MMA Major Core Courses)
| Code | Title | Hours |
|---|---|---|
| Public Relations Concentration | ||
| CMMA 307 | PR Principles,Practice,Theory | 3 |
| CMMA 310 | Public Opinion & Propaganda | 3 |
| CMMA 313 | Photojournalism | 3 |
| CMMA 318 | PR Media Dev & Copy Editing | 3 |
| CMMA 338 | Media Advertising & Sales | 3 |
| CMMA 418 | PR Research & Evaluation | 3 |
| CMMA 485 | Public Relations Campaigns | 3 |
| CMMA 487 | Media Arts Studies (Take a Public Relations related topic) | 3 |
| CMMA 489 | Internship | 3 |
| Total Hours | 27 | |
| Code | Title | Hours |
|---|---|---|
| Public Relations Concentration Cognate Courses | ||
| CENG 311 | Adv Grammar & Composition | 3 |
| CPSC 322 | International Relations | 3 |
| CSTA 304 | Business & Professional Speech | 3 |
| CBUS 325 | Business Communication | 3 |
| CBUS 335 | Principles of Marketing | 3 |
| CBUS 340 | Principles of Management | 3 |
| CSTA 404 | Organizational Communication | 3 |
| CENG 201 | Intro to World Literature I | 3 |
| or CENG 202 | Intro to World Literature II | |
| CFLX | Foreign Language Requirement I | 3 |
| CFLX | Foreign Language Requirement II | 3 |
| Total Hours | 30 | |
Public Relations Concentrators must take the following number of Free Elective hours: 9 Credits.
CXXX Free Electives (200-499 level or above) – (9)
Mass Media, B.A., with Public Relations Management Concentration
| First Year | ||
|---|---|---|
| First Semester | Hours | |
| CXXX | Natural Science Requirement (Area C) | 3 |
| CENG 105 | College Composition I (Area D) | 3 |
| CGED 100 | First Year Seminar | 1 |
| CMAT 104 | Finite Mathematics (Area C) | 3 |
| CSTA 101 | Fundamentals of Speech (Area D) | 3 |
| CXXX | Humanities Requirement (Area A) | 3 |
| Hours | 16 | |
| Second Semester | ||
| CXXX | Financial/Technological Requirement (Area E) | 3 |
| CENG 106 | College Composition II (Area D) | 3 |
| CGED 101 | 1st-Year Seminar | 1 |
| CMAT 105 | Pre-Calculus I (Area C) | 3 |
| CXXX | Humanities Requirement (Area A) | 3 |
| CPSC XXX | Social/Behavioral Sciences Requirement (Area B) | 3 |
| Hours | 16 | |
| Second Year | ||
| First Semester | ||
| CFLX | Foreign Language Requirement I | 3 |
| CENG 311 | Adv Grammar & Composition | 3 |
| CMMA 200 | News Writing | 3 |
| CMMA 201 | Survey of Media & Society | 3 |
| CXXX | Humanities Requirement (Area A) | 3 |
| Hours | 15 | |
| Second Semester | ||
| CFLX | Foreign Language Requirement II | 3 |
| CENG 201 or CENG 202 |
Intro to World Literature I or Intro to World Literature II |
3 |
| CMMA 203 | Multimedia Writing & Reporting | 3 |
| Free Elective 1 | 3 | |
| CMMA 307 | PR Principles,Practice,Theory | 3 |
| Hours | 15 | |
| Third Year | ||
| First Semester | ||
| CBUS 340 | Principles of Management | 3 |
| CMMA 310 | Public Opinion & Propaganda | 3 |
| CMMA 422 | Philosophy & Ethics Mass Comm | 3 |
| CMMA 315 | Mass Communication Research | 3 |
| CBUS 325 | Business Communication | 3 |
| Hours | 15 | |
| Second Semester | ||
| CMMA 318 | PR Media Dev & Copy Editing | 3 |
| CMMA 418 | PR Research & Evaluation | 3 |
| CBUS 335 | Principles of Marketing | 3 |
| CPSC 322 | International Relations | 3 |
| CSTA 304 | Business & Professional Speech | 3 |
| Hours | 15 | |
| Fourth Year | ||
| First Semester | ||
| CMMA 487 | Media Arts Studies (Section in area of interest) | 3 |
| CMMA 485 | Public Relations Campaigns | 3 |
| CMMA 489 | Internship | 3 |
| CMMA 313 | Photojournalism | 3 |
| CMMA 338 | Media Advertising & Sales | 3 |
| Hours | 15 | |
| Second Semester | ||
| CMMA 425 | Communication Law | 3 |
| CMMA 490 | Media Seminar (PR) | 3 |
| CSTA 404 | Organizational Communication | 3 |
| Free Elective 1 | 3 | |
| Free Elective 1 | 3 | |
| Hours | 15 | |
| Total Hours | 122 | |
- 1
Free Electives should be chosen in consultation with the advisor depending on the choice of minor or stackable credentials.