Public Relations Management
Public Relations Management
The Bachelor of Arts Degree in Mass Media Arts with a concentration in Public Relations curricula is designed to equip students with the knowledge, skills, and ethical understanding needed to excel in the dynamic field of strategic communication and public relations. Students are prepared for careers in corporate communication, public relation agencies, nonprofit organizations, government agencies and other sectors where effective communication is essential.
Student Learning Outcomes
Graduates with a Concentration in Public Relations Management will be able to:
- Apply research and evaluation methods and techniques in surveying, measuring, and interpreting public opinion and the attitudes and values of appropriate internal and external audiences for effective public relations management.
- Apply the principles, theories, strategies, techniques, and practices of the public relations profession in the planning, development, and execution of public relations campaigns and activities.
- Apply legal and ethical considerations in decision-making.
- Use a variety of new technology tools and software, including design and layout, presentation, creativity, calendar, research, and public relations management for public relations campaigns and projects.
- Develop and manage integrated social media marketing strategies for communication-related media plans and industries.
Public Relations Concentration
Required Courses for the Public Relations Concentration
(In addition to the MMA Major Core Courses)
| Code | Title | Hours |
|---|---|---|
| Public Relations Concentration | ||
| CMMA 307 | PR Principles,Practice,Theory | 3 |
| CMMA 310 | Public Opinion & Propaganda | 3 |
| CMMA 313 | Photojournalism | 3 |
| CMMA 318 | PR Media Dev & Copy Editing | 3 |
| CMMA 338 | Media Advertising & Sales | 3 |
| CMMA 418 | PR Research & Evaluation | 3 |
| CMMA 485 | Public Relations Campaigns | 3 |
| CMMA 487 | Media Arts Studies (Take a Public Relations related topic) | 3 |
| CMMA 489 | Internship | 3 |
| Total Hours | 27 | |
| Code | Title | Hours |
|---|---|---|
| Public Relations Concentration Cognate Courses | ||
| CENG 311 | Adv Grammar & Composition | 3 |
| CPSC 322 | International Relations | 3 |
| CSTA 304 | Business & Professional Speech | 3 |
| CBUS 325 | Business Communication | 3 |
| CBUS 335 | Principles of Marketing | 3 |
| CBUS 340 | Principles of Management | 3 |
| CSTA 404 | Organizational Communication | 3 |
| CENG 201 | Intro to World Literature I | 3 |
| or CENG 202 | Intro to World Literature II | |
| CFLX | Foreign Language Requirement I | 3 |
| CFLX | Foreign Language Requirement II | 3 |
| Total Hours | 30 | |
Public Relations Concentrators must take the following number of Free Elective hours: 9 Credits.
CXXX Free Electives (200-499 level or above) – (9)
Mass Media, B.A., with Public Relations Management Concentration
| First Year | ||
|---|---|---|
| First Semester | Hours | |
| CXXX | Natural Science Requirement (Area C) | 3 |
| CENG 105 | College Composition I (Area D) | 3 |
| CGED 100 | First Year Seminar | 1 |
| CMAT 104 | Finite Mathematics (Area C) | 3 |
| CSTA 101 | Fundamentals of Speech (Area D) | 3 |
| CXXX | Humanities Requirement (Area A) | 3 |
| Hours | 16 | |
| Second Semester | ||
| CXXX | Financial/Technological Requirement (Area E) | 3 |
| CENG 106 | College Composition II (Area D) | 3 |
| CGED 101 | 1st-Year Seminar | 1 |
| CMAT 105 | Pre-Calculus I (Area C) | 3 |
| CXXX | Humanities Requirement (Area A) | 3 |
| CPSC XXX | Social/Behavioral Sciences Requirement (Area B) | 3 |
| Hours | 16 | |
| Second Year | ||
| First Semester | ||
| CFLX | Foreign Language Requirement I | 3 |
| CENG 311 | Adv Grammar & Composition | 3 |
| CMMA 200 | News Writing | 3 |
| CMMA 201 | Survey of Media & Society | 3 |
| CXXX | Humanities Requirement (Area A) | 3 |
| Hours | 15 | |
| Second Semester | ||
| CFLX | Foreign Language Requirement II | 3 |
| CENG 201 or CENG 202 |
Intro to World Literature I or Intro to World Literature II |
3 |
| CMMA 203 | Multimedia Writing & Reporting | 3 |
| Free Elective 1 | 3 | |
| CMMA 307 | PR Principles,Practice,Theory | 3 |
| Hours | 15 | |
| Third Year | ||
| First Semester | ||
| CBUS 340 | Principles of Management | 3 |
| CMMA 310 | Public Opinion & Propaganda | 3 |
| CMMA 422 | Philosophy & Ethics Mass Comm | 3 |
| CMMA 315 | Mass Communication Research | 3 |
| CBUS 325 | Business Communication | 3 |
| Hours | 15 | |
| Second Semester | ||
| CMMA 318 | PR Media Dev & Copy Editing | 3 |
| CMMA 418 | PR Research & Evaluation | 3 |
| CBUS 335 | Principles of Marketing | 3 |
| CPSC 322 | International Relations | 3 |
| CSTA 304 | Business & Professional Speech | 3 |
| Hours | 15 | |
| Fourth Year | ||
| First Semester | ||
| CMMA 487 | Media Arts Studies (Section in area of interest) | 3 |
| CMMA 485 | Public Relations Campaigns | 3 |
| CMMA 489 | Internship | 3 |
| CMMA 313 | Photojournalism | 3 |
| CMMA 338 | Media Advertising & Sales | 3 |
| Hours | 15 | |
| Second Semester | ||
| CMMA 425 | Communication Law | 3 |
| CMMA 490 | Media Seminar (PR) | 3 |
| CSTA 404 | Organizational Communication | 3 |
| Free Elective 1 | 3 | |
| Free Elective 1 | 3 | |
| Hours | 15 | |
| Total Hours | 122 | |
- 1
Free Electives should be chosen in consultation with the advisor depending on the choice of minor or stackable credentials.