Advertising Design
The Bachelor of Arts Degree in Art with Advertising Design Concentration curricula is to prepare students intending to enter the art industry to pursue careers in a wide array of visual communication areas including advertising art direction, design and illustration for digital and print products, web design, graphic design, photography, and studio production.
Student Learning Outcomes
Graduates with a Concentration in Advertising Design will be able to:
- Create effective visual communication products.
- Justify design/creative solutions in critiquing creative projects.
- Demonstrate mastery of imaging technologies.
- Know and discuss art history from a cross-cultural background with specific awareness of African-American artistic developments.
Degree Requirements
In addition to the General Degree Requirements as published in the Clark Atlanta University Undergraduate Catalog, students pursuing the Bachelor of Arts Degree in Art with Concentrations in General Studio Art or Advertising Design (both concentrations require 57 credit hours in the major) must complete the following courses:
| Code | Title | Hours |
|---|---|---|
| Required Common Courses | ||
| CART 101 | Art Foundation I | 3 |
| CART 102 | Art Foundation II | 3 |
| CART 201 | Drawing I | 3 |
| CART 202 | Drawing II | 3 |
| CART 303 | Advanced Drawing | 3 |
| CART 240 | Art History Survey I | 3 |
| CART 241 | Art History Survey II | 3 |
| CART 275 | Photography I | 3 |
| CART 277 | Computer Imaging Basics 1 | 3 |
| or CART 379 | Advanced Computer Imaging | |
| CART 217 | Printmaking I | 3 |
| CART 492 | Senior Seminar | 3 |
| Additional Required Courses for Advertising Design | ||
| CART 301 | Art Direction/Design I | 3 |
| CART 302 | Art Direction/Design II | 3 |
| CART 401 | Art Direction/ Design III | 3 |
| CART 402 | Art Direction/Design IV | 3 |
| Advertising Design Concentration Electives | ||
| Select four of the following: | 12 | |
| Photography II | ||
| Directed Studies/Illustration | ||
CART 456 | ||
| DS/Printmaking (Intaglio) | ||
CART 462 | ||
CART 479 | ||
CART 480 | ||
| Principles of Marketing | ||
| Consumer Behavior | ||
| Principles of Advertising | ||
| Entrepreneurship & Enterprise | ||
| Survey of Media & Society | ||
| News Editing I | ||
| Media Advertising & Sales | ||
| General Studio Concentration Electives | ||
| Select eight of the following: | 24 | |
| Art Direction/Design I | ||
| Art Direction/Design II | ||
| Illustration I | ||
| Printmaking II | ||
| Photography II | ||
| Advanced Computer Imaging | ||
CART 413 | ||
| Seminar in 20th Century Art | ||
| Directed Studies/Illustration | ||
CART 456 | ||
| DS/Printmaking (Intaglio) | ||
CART 462 | ||
CART 479 | ||
| Internship | ||
| Total Hours | 81 | |
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Advanced placement assessed through interview with instructor.
Note: Students may also choose any approved art or art history course offered at Spelman College and Morehouse College.
Art, B.A., with Advertising Design Concentration
| First Year | ||
|---|---|---|
| First Semester | Hours | |
| CART 101 | Art Foundation I | 3 |
| CENG 105 | College Composition I (Area D) | 3 |
| CGED 100 | First Year Seminar | 1 |
| CART 201 | Drawing I | 3 |
| CXXX | Science Option (Area C) | 3 |
| CXXX | Humanities/Fine Arts Option (Area A) | 3 |
| Hours | 16 | |
| Second Semester | ||
| CART 102 | Art Foundation II | 3 |
| CENG 106 | College Composition II (Area D) | 3 |
| CGED 101 | 1st-Year Seminar | 1 |
| CART 202 | Drawing II | 3 |
| CART 277 | Computer Imaging Basics (Area E) | 3 |
| CMAT 104 | Finite Mathematics ((Area C) or higher level ) | 3 |
| Hours | 16 | |
| Second Year | ||
| First Semester | ||
| CART 217 | Printmaking I | 3 |
| CART 240 | Art History Survey I | 3 |
| CART XXX | Art Elective | 3 |
| CXXX | Social/Behavioral Sciences Option (Area B) | 3 |
| CSTA 101 | Fundamentals of Speech | 3 |
| Hours | 15 | |
| Second Semester | ||
| CART 275 | Photography I | 3 |
| CART 241 | Art History Survey II | 3 |
| CXXX | Social/Behavioral Sciences Option (Area B) | 3 |
| CXXX | Humanities/Fine Arts Option (Area A) | 3 |
| CXXX | Minor or Credential course | 3 |
| Hours | 15 | |
| Third Year | ||
| First Semester | ||
| CART 301 | Art Direction/Design I | 3 |
| CART 303 | Advanced Drawing | 3 |
| CART XXX | Art Elective | 3 |
| CXXX | Financial Option (Area E) | 3 |
| Free Elective 1 | 3 | |
| Hours | 15 | |
| Second Semester | ||
| CART 302 | Art Direction/Design II | 3 |
| CART XXX | Art Elective | 3 |
| CXXX | Minor or Credential course | 3 |
| CXXX | Minor or Credential course | 3 |
| Free Elective 1 | 3 | |
| Hours | 15 | |
| Fourth Year | ||
| First Semester | ||
| CART 401 | Art Direction/ Design III | 3 |
| CART XXX | Art Elective | 3 |
| CXXX | Minor or Credential course (300/400 level) | 3 |
| CXXX | Minor or Credential course | 3 |
| Free Elective 1 | 3 | |
| Hours | 15 | |
| Second Semester | ||
| CART 402 | Art Direction/Design IV | 3 |
| CART 492 | Senior Seminar | 3 |
| CXXX | Minor or Credential course (300/400 level) | 3 |
| CXXX | Minor or Credential course | 3 |
| Free Elective 1 | 3 | |
| Hours | 15 | |
| Total Hours | 122 | |
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Free Electives should be chosen in consultation with the advisor depending on the choice of minor or stackable credentials.