Marketing
Department of Marketing
Dr. Donald Vest, Department Chair
Wright-Young Hall, Room 313
Telephone: (404) 880-8465
dvest@cau.edu
Marketing Area
The mission of the Marketing program is to prepare students who can create, communicate and deliver exchange offerings that have value to customers, clients and the larger society. The vision of the Marketing program is to develop marketing professionals who are at the forefront of providing valuable, creative and innovative solutions to global marketing challenges.
Marketing Concentration
The Marketing Concentration curriculum is designed to provide students with sound concepts and relevant marketplace realities useful to organizations working to promote exchanges that satisfy customers while helping to attain organizational goals. Students will have the ability to build strong preparation for rewarding marketing positions and the capacity for advancement in marketing organizations. The marketing courses focus on the vital link between the customer and the whole firm, guiding the practices in selection of goods and services produced; the establishment and maintenance of effective and efficient means of distribution; the pricing process; and the promotional system, including advertising and sales.
Student Learning Outcomes
Business Administration graduates with a Marketing Concentration will be able to:
- Define markets and apply marketing concepts and principles using a customer focus to sell products and services.
Degree Requirements
Code | Title | Hours |
---|---|---|
Required Courses | ||
CBUS 336 | Consumer Behavior | 3 |
CBUS 422 | International Marketing | 3 |
CBUS 445 | Marketing Research | 3 |
CBUS 450 | Marketing Management | 3 |
Electives | ||
Select two of the following: | 6 | |
Retailing | ||
Intro. to Professional Sales | ||
Principles of Advertising | ||
Total Hours | 18 |
Business Administration, B.A., All Concentrations
First Year | ||
---|---|---|
First Semester | Hours | |
CENG 105 | College Composition I (Area D1) | 3 |
CGED 100 | First Year Seminar | 1 |
CMAT 109 | College Algebra for Bus & Econ (Area C1) | 3 |
CBIO 101 | Biological Science (or other course - Area C3) | 3 |
CFLS 201 or CSTA 101 |
Intermediate Spanish (Area D3) or Fundamentals of Speech |
3 |
Any Social Science course in Area B | 3 | |
Hours | 16 | |
Second Semester | ||
CENG 106 | College Composition II (Area D2) | 3 |
CGED 101 | 1st-Year Seminar | 1 |
CMAT 110 | Calculus for Bus & Econ (Area C2) | 3 |
CBUS 250 | Personal Finance (Area E1) | 3 |
CPSY 211 | General Psychology (or other course - Area B1) | 3 |
CBUS 120 | Intro to Business Administrati | 3 |
Hours | 16 | |
Second Year | ||
First Semester | ||
CPHI 105 | Critical Thinking (Area A3) | 3 |
CECO 251 | Principles of Macroeconomics | 3 |
CHIS 201 | United States,Africa & World (Area A2) | 3 |
CBUS 207 | Principles of Accounting I | 3 |
CHUM 228 | or other course - Area A1 | 3 |
CBUS 295 | Leadership & Prof Dev I | 1 |
Hours | 16 | |
Second Semester | ||
CBUS 335 | Principles of Marketing | 3 |
CECO 252 | Principles of Microeconomics | 3 |
CBUS 206 | Management Info Systems | 3 |
CBUS 208 | Principles of Accounting II | 3 |
CBUS 340 | Principles of Management | 3 |
Hours | 15 | |
Third Year | ||
First Semester | ||
CBUS XXX | Business Elective | 3 |
CBUS 313 | Statistics I | 3 |
CBUS 325 | Business Communication | 3 |
CBUS 341 | Business Finance | 3 |
CBUS 330 | Legal,Social,Ethical Aspect I | 3 |
Hours | 15 | |
Second Semester | ||
CBUS XXX | Course in Concentration | 3 |
CBUS XXX | Course in Concentration | 3 |
CBUS XXX | Concentration Elective (See list of concentration elective courses) | 3 |
CBUS 395 | Leadership & Prof Dev II | 1 |
2nd Concentration/Minor/Credential/Other | 3 | |
2nd Concentration/Minor/Credential/Other | 3 | |
Hours | 16 | |
Fourth Year | ||
First Semester | ||
CBUS XXX | Course in Concentration | 3 |
CBUS 460 | Production/Operations Mgmt | 3 |
CBUS 495 | Leadership & Prof Dev III | 1 |
CBUS XXX | Concentration Elective (See list of concentration elective courses) | 3 |
2nd Concentration/Minor/Credential/Other | 3 | |
2nd Concentration/Minor/Credential/Other | 3 | |
Hours | 16 | |
Second Semester | ||
CBUS 485 | Business Policy | 3 |
CBUS XXX | Course in Concentration | 3 |
Free Elective | 3 | |
Free Elective | 3 | |
Hours | 12 | |
Total Hours | 122 |
Note: A minimum grade of “C” is required in all Business Core Courses, courses taken in the Concentration, CMAT 109 College Algebra for Bus & Econ, CMAT 110 Calculus for Bus & Econ, CENG 105 College Composition I, and CENG 106 College Composition II.