Sports and Entertainment Management
The Sports and Entertainment Management Concentration combines theory and experiential learning to prepare graduates to assume managerial positions or create their own business enterprises serving these industries. Students engage with leading practitioners and talent to gain first-hand knowledge of what it means to work and succeed in the Sports and Entertainment fields.
The program focuses on aspects of initiating and evaluating venture proposals and financing in professional, collegiate, and Olympic sports business and entertainment management including industry law of contracts, labor, anti-trust, intellectual property, torts, Internet, and the U.S. Constitution. The courses also emphasize principles and applications of marketing sports, entertainment, and events to include branding, licensing, and naming rights; concessions and on-site merchandising; promotion; safety and security; and human relations.
Department reserves the right to not offer this concentration.
Student Learning Outcomes
Graduates of the Business Administration with Sports and Entertainment Management Concentration and Entrepreneur Management will be able to:
- Analyze the information content to assume positions or initiate a business in this field.
- Identify and appropriately respond to ethical, legal and strategic concerns relating to this field.
Degree Requirements
| Code | Title | Hours |
|---|---|---|
| Required Courses | ||
| CBUS 380 | Entrepreneurial Thinking | 3 |
| CBUS 373 | Sports & Entertainment Marketi | 3 |
| CBUS 374 | Sports & Entertainment Law | 3 |
| CBUS 375 | 3 | |
| Electives | ||
| CBUS 486 | Sports & Entertainment Practic | 3 |
| CBUS 487 | Contemp Issues Sprts Ent Mgmt | 3 |
| Total Hours | 18 | |
Business Administration, B.A., All Concentrations
| First Year | ||
|---|---|---|
| First Semester | Hours | |
| CENG 105 | College Composition I (Area D1) | 3 |
| CGED 100 | First Year Seminar | 1 |
| CMAT 109 | College Algebra for Bus & Econ (Area C1) | 3 |
| CBIO 101 | Biological Science (or other course - Area C3) | 3 |
| CFLS 201 or CSTA 101 |
Intermediate Spanish (Area D3) or Fundamentals of Speech |
3 |
| Any Social Science course in Area B | 3 | |
| Hours | 16 | |
| Second Semester | ||
| CENG 106 | College Composition II (Area D2) | 3 |
| CGED 101 | 1st-Year Seminar | 1 |
| CMAT 110 | Calculus for Bus & Econ (Area C2) | 3 |
| CBUS 250 | Personal Finance (Area E1) | 3 |
| CPSY 211 | General Psychology (or other course - Area B1) | 3 |
| CBUS 120 | Intro to Business Administrati | 3 |
| Hours | 16 | |
| Second Year | ||
| First Semester | ||
| CPHI 105 | Critical Thinking (Area A3) | 3 |
| CECO 251 | Principles of Macroeconomics | 3 |
| CHIS 201 | United States,Africa & World (Area A2) | 3 |
| CBUS 207 | Principles of Accounting I | 3 |
| CHUM 228 | or other course - Area A1 | 3 |
| CBUS 295 | Leadership & Prof Dev I | 1 |
| Hours | 16 | |
| Second Semester | ||
| CBUS 335 | Principles of Marketing | 3 |
| CECO 252 | Principles of Microeconomics | 3 |
| CBUS 206 | Management Info Systems | 3 |
| CBUS 208 | Principles of Accounting II | 3 |
| CBUS 340 | Principles of Management | 3 |
| Hours | 15 | |
| Third Year | ||
| First Semester | ||
| CBUS XXX | Business Elective | 3 |
| CBUS 313 | Statistics I | 3 |
| CBUS 325 | Business Communication | 3 |
| CBUS 341 | Business Finance | 3 |
| CBUS 330 | Legal,Social,Ethical Aspect I | 3 |
| Hours | 15 | |
| Second Semester | ||
| CBUS XXX | Course in Concentration | 3 |
| CBUS XXX | Course in Concentration | 3 |
| CBUS XXX | Concentration Elective (See list of concentration elective courses) | 3 |
| CBUS 395 | Leadership & Prof Dev II | 1 |
| 2nd Concentration/Minor/Credential/Other | 3 | |
| 2nd Concentration/Minor/Credential/Other | 3 | |
| Hours | 16 | |
| Fourth Year | ||
| First Semester | ||
| CBUS XXX | Course in Concentration | 3 |
| CBUS 460 | Production/Operations Mgmt | 3 |
| CBUS 495 | Leadership & Prof Dev III | 1 |
| CBUS XXX | Concentration Elective (See list of concentration elective courses) | 3 |
| 2nd Concentration/Minor/Credential/Other | 3 | |
| 2nd Concentration/Minor/Credential/Other | 3 | |
| Hours | 16 | |
| Second Semester | ||
| CBUS 485 | Business Policy | 3 |
| CBUS XXX | Course in Concentration | 3 |
| Free Elective | 3 | |
| Free Elective | 3 | |
| Hours | 12 | |
| Total Hours | 122 | |
Note: A minimum grade of “C” is required in all Business Core Courses, courses taken in the Concentration, CMAT 109 College Algebra for Bus & Econ, CMAT 110 Calculus for Bus & Econ, CENG 105 College Composition I, and CENG 106 College Composition II.